Soon, Windows 10 users will see ads in Skype, MSN.com, Outlook.com, and even in Microsoft’s Solitaire Collection, with developers encouraged to use the new universal campaigns to make their ads visible to a wider audience.
It’s A Win-Win Situation
Microsoft has advanced machine-learning algorithms to help developers target the right audience and to find user profiles more efficiently, making it a good thing that Microsoft will make ads available on multiple services. The company mentioned that developers can already take advantage of these universal campaigns with auto-targeting. In order to use auto-targeting, developers can head to the Dev Center dashboard and select Automatic for the Audience section of their campaign settings. If they will want to create a manually targeted campaign, the developers will select Universal for the Surface setting in the Audience section of their campaign. RELATED STORIES TO CHECK OUT:
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