Turner said the following, when asked by Phil Winslow whether they ‘are going to start losing money on Windows‘: So, as we can see it from Microsoft’s COO itself, we will find out through the course of the summer and spring what that new Windows business model will look like. This could mean that Nadella and his team has already decided which path to take. There have been previous rumors that have already pointed toward the creation of Windows subscriptions, and Turner’s intervention also points at some kind of subscription system for the world’s most popular operating system. However, at this moment, we can only speculate regarding the price and the frequency of upgrade cycles. But what’s almost sure is that Windows 10, which is already promoted by Microsoft as ‘one Cloud OS’, will be the first to fall under this new pricing scheme. Microsoft also needs to lure in hundreds of millions of Windows 7 and Windows XP users who didn’t perceive Windows 8 and 8.1 as good enough to make the jump. Microsoft has already taken another ‘shocker’ decision, when it has decided to make its Microsoft Office products available for free to mobile users on iOS and Android, as well. Free seems to be a good and new strategy for the company, as it has offered Windows for free on phones and small screen tablets, and there’s also a Bing edition for everything else. For three decades now, Microsoft has sold operating system licenses to both end users and OEMs through one-time fees or as part of yearly subscriptions like Office 365. But consumer technology is evolving rapidly these days, and it’s becoming more affordable. So if Microsoft wants to stay ahead of the game, this new pricing scheme should focus on the consumers, first of all. READ ALSO: Top 10 Keyboards to Buy for Windows 8.1, Windows 10
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